Got Questions?
Have Questions? We've Got Straight Answers
No fluff, no jargon — just plain-English answers about how we work, what it costs, and whether we're the right fit for your business.
SEO & Our Approach
What is SEO in plain terms?
SEO (search engine optimisation) is the work of making your website easier for Google to find, understand, and rank so people already searching for what you offer find you instead of a competitor. For a Melbourne accounting firm, that’s showing up when someone searched ‘accountant near me’ or ‘tax advisor [suburb]. It’s not a trick or a one-off fix. It’s an ongoing combination of technical health, on-page content, and local signals like your Google Business Profile.
How long before I see results?
Most clients see meaningful movement in rankings and traffic within 3 to 6 months, with the first signals often visible earlier for lower competition local searches. SEO compounds – by month 2 there is rarely a dramatic change, but by month 8 there usually is. We’ll give you a realistic timeline specific to your industry and current site during your strategy call, not a generic promise.
Do you guarantee first-page rankings?
No, and any agency that does is either overpromising or planning to cut corners that put your site at risk. Google’s algorithm weighs hundreds of factors, many outside anyone’s direct control. What we do guarantee is transparent, consistent work every month, honest reporting on what’s actually happening, and a strategy built around your business goals, not vanity keyword targets.
What's the difference between SEO and Google Ads?
SEO builds long-term organic visibility and it takes longer to show results, but the traffic keeps coming without ongoing ad spend. Google Ads gives you instant visibility at the top of search results, but the moment you stop paying, the traffic stops too. Most businesses benefit from a mix: Ads for quick wins while SEO builds momentum in the background. We can advise on the right balance and goals, even though our core focus is SEO.
Pricing & What's Included
Pricing & What's Included
How much does it cost to work with PiXedra Digital?
Single services start from $400 + GST, and monthly packages range from $1,400 to $6,200 + GST, depending on scope, how competitive your industry is, and how many channels you need. We publish ranges rather than one fixed number because a dental practice competing against 15 others needs a different level of investment than a single-location trades business. You’ll always know your bracket before you commit to anything.
Why do you show a range instead of a fixed price?
A single number would either overstate what a simple project needs or understate what a competitive one requires. We want to be honest and clear upfront, so we’d rather you know the real price range than get a surprise on the phone. The range reflects genuine scope differences within each service or package: site size, content volume, competitiveness of your market. Your free strategy call is where we narrow that range to your actual number.
Can I hire PiXedra Digital for a one-off project instead of a package?
Yes. If you just need something specific done, a single social media campaign, a one-off SEO audit, setting up a Google Ads account, then we can scope and price separately, no package required. Give us a call and we’ll work out what fits and what you need right now. After we’ve had a look at your website, we’ll follow up with a written proposal, usually the same day or by the next morning. A lot of clients start this way and move into an ongoing package afterwards.
What determines where I land in the range?
Four things, mainly: how many suburbs or locations you need to rank in, how competitive your industry is, the current technical condition of your website, and how many core pages need work. A single-suburb business with a clean, modern website typically sits at the lower end. A multi-suburb or highly competitive professional service (legal, medical, finance, accounting) with an older site needing technical cleanup usually sits toward the top. We walk you through this openly on your strategy call so the number makes sense, not because we pulled it from thin air.
Is ad spend included in the management fee?
No, and it will never be. Your ad spend is paid directly to Google, and we never mark it up or take a cut. The management fee you pay us covers our strategy, setup, and ongoing optimisation of those campaigns, that is completely separate from what you spend on the ads themselves.
Are there setup fees?
Some engagements include a one-time setup fee to cover account access, audits and onboarding. It’s always stated clearly in your proposal before you sign anything, never buried in fine print, and for many clients we waive it.
What's the minimum commitment?
There’s no minimum commitment. Every plan is month-to-month and you can cancel anytime with 1 month’s notice. If you’d like to save, you can choose a 6-month term (10% off) or a 12-month term (20% off). SEO is a compounding discipline, so we’ll always be upfront about the runway real results need, but we’d rather keep you with results than with a contract.
Working Together
What happens on the discovery call?
No sales pitch. We look at your website, your competitors, and what it would realistically take to hit your goals, then tell you honestly where you’d likely land in the pricing range and why. If the numbers don’t make sense for your business, we’ll say so.
Will I work with the same person every time?
Yes. You get a dedicated point of contact, not a rotation of account managers. That’s a deliberate choice, we’re a partner in your growth, not a vendor processing tickets.
How do you report results?
Reporting scales with your package, but every level is tied to leads, enquiries and revenue signals, not impressions or ranking spikes dressed as wins. Foundation gets a monthly written report covering SEO rankings, traffic, and technical site health. Growth get the same monthly report expanded to also cover your Social Media performance and Digital Strategy progress. So everything in your package is in one place. Elite gets everything in the Growth report presented as an executive summary, plus bi-weekly live strategy calls where we walk through results together and adjust direction in real time. If a metric moved but it didn’t produce anything for your business, we’ll tell you that plainly, at every level.
What if I want to cancel?
Just give us 1 month’s notice. Every plan is month-to-month, so there’s no lock-in contract and no exit fee. You can also pause your plan with 1 month’s notice and pick it up again when you’re ready. If you chose a discounted 6- or 12-month term, it simply runs to its end. Nothing ever renews at a higher price without your say-so.
Is PiXedra Digital Right for You?
What businesses do you work for?
Service-based businesses and online stores across Preston and Melbourne’s north, from accountants, allied health clinics and tradies to e-commerce brands. If your customers find you online before they call, book or buy, we can help, whether you’re an established business looking to grow or a startup building visibility from scratch.
Do you build websites?
Our focus is on optimising and growing what you already have, rather than building brand new sites from scratch. If your website needs technical SEO fixes, speed improvements, or conversion-focused updates, that’s exactly what our UX & Conversion Optimisation service covers. If you need a full rebuild or brand new design, we’ll tell you honestly and can point you toward the right specialist for that.
Can I combine SEO with paid ads without upgrading my whole package?
Yes. Google Ads management is available as an add-on to any SEO plan, or as a standalone service if you don’t want an ongoing SEO package at all. As a standalone service, Google Ads management starts from $650/month + GST, plus your ad spend, which you pay directly to Google.
How do I get started?
Book a free, no obligation strategy call. We’ll review your current online presence, talk through your goals, and give you a clear number and plan – no pressure, no hard sell.
Still Have Questions?
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