Google Ads & Social Media Advertising in Melbourne
Paid ads can generate leads fast, or burn through budget with nothing to show for it. PiXedra Digital provides Google Ads management and Facebook & Instagram advertising for businesses in Preston and across Melbourne, planned around your goals, target customers and budget. From keyword and audience research to conversion tracking and ongoing optimisation, every campaign is measured by qualified enquiries, not clicks.
Google Ads or Social Media Ads: Which Is Right for You?
Google Ads puts your business in front of people already searching for what you offer. It captures existing demand.
Facebook & Instagram ads reach people who aren’t searching yet but match your ideal customer. They build awareness and demand.
Many businesses only need one, not both. We’ll recommend where your budget will work hardest.
What’s Included in Our Paid Advertising Service
Campaign strategy & setup: the right platform, structure and budget for your objectives.
Keyword & audience targeting: relevant searches and audiences, with exclusions to reduce wasted spend.
Ad creation & refinement: search ads and social ad creative that give people a clear reason to act.
Budget management & optimisation: we monitor spend and performance, then adjust budgets, bids and targeting based on what the data shows.
Conversion tracking: agreed actions such as enquiries, calls or bookings, tracked where technically supported.
Performance reporting: reporting on spend, clicks, conversions and cost per lead where reliable conversion data is available.
How We Manage Your Google & Facebook Ads Campaigns
1. Strategy & targeting: we learn your business, customers and budget, then choose the right platform and audience.
2. Campaign setup: we build your ads, keywords and audiences and set up conversion tracking before launch.
3. Tracking & reporting: we refine campaigns as results come in and report in plain English every month, measured by enquiries, not clicks.
Why Melbourne Businesses Choose PiXedra for Paid Ads
We’re not a big agency running your account through a template. Every client gets founder-directed campaign management, plain-English monthly reporting, and a focus on qualified leads over vanity click counts. Based in Preston, we work with businesses across Melbourne’s north and beyond, with month-to-month management and no lock-in contract.
Google Ads & Social Media Ads Pricing
Google Ads management: $650/month + GST + ad spend (minimum $500/month, paid directly to Google).
Facebook & Instagram ads management: $450/month + GST + ad spend (recommended from $300/month, paid directly to Meta). Already on one of our social media plans? Add paid social for $250/month + GST.
Management fees and ad spend are always kept separate, so you can see exactly what goes to campaign management and what goes to the ads themselves. View all pricing
Paid Advertising FAQs
How much budget do I need to get started?
It depends on your industry and goals, but our approach is budget-conscious by design — we’ll recommend a starting budget based on what’s realistic for measurable results in your market, not a one-size-fits-all number.
Do I have to lock in a long contract?
No — our paid advertising management is month-to-month, with no lock-in.
What’s included in your paid advertising service?
Campaign strategy and setup, budget-conscious management, performance tracking, and ongoing optimisation — all founder-directed, with plain-English reporting.
Should I do SEO or paid ads first?
They work best together, but if you need leads faster than SEO alone can deliver, paid ads can generate results while your organic SEO builds over time.
Does the management fee include my ad spend?
No. You pay PiXedra for strategy, management and optimisation, and your ad spend is paid directly to Google or Meta.
Are paid ads included in your social media management plans?
No. Our social media plans cover organic content. Paid advertising is a separate service, so you always know what you’re paying for.
Ready to Generate Qualified Leads?
Book a free strategy call and we’ll show you how paid advertising could work for your business. View Pricing & Packages