Website Conversion Optimisation in Melbourne
Your website gets visitors. We help turn more of them into customers.
SEO and ads bring people to your site, but if it’s confusing, slow or unconvincing, they leave without buying or calling. Based in Preston, PiXedra Digital provides conversion rate optimisation (CRO) for online stores and service businesses across Melbourne. We look at the full customer journey, from the first click to the order or enquiry, and fix what’s stopping people from taking action.
Choose Your Website Type
E-commerce Conversion Optimisation: More Online Sales
For online stores that get traffic but not enough orders.
- Clear navigation and product categories
- Persuasive product descriptions, plus sizing and compatibility info
- Customer reviews shown where buyers decide
- FAQs that answer questions before they stop a sale
- "You may also like" recommendations to increase order value
- A smoother checkout, especially on mobile
- Trust signals: reviews, guarantees, and clear shipping and returns
Price: $800–$3,500 + GST one-off, depending on what your store needs.
The goal: more visitors reaching checkout, and more of them completing their order.
Service Website Optimisation: More Enquiries
For businesses that need calls, bookings and enquiry forms.
- Clear calls to action on every page: call, book, enquire
- Simple, short enquiry forms that people actually complete
- Service pages that explain what you do and why you are the right choice
- Reviews, testimonials and credentials that build trust
- FAQs that handle objections before the first call
- A mobile layout that makes calling or booking one tap away
Price: $800–$2,500 + GST one-off, depending on what your website needs.
The goal: more calls, bookings and enquiries from the visitors you already have.
Fixed quote after a free call. No lock-in.
How Our Conversion Optimisation Works
1. Free Call
We discuss your goals, review your website and explore where visitors may be dropping off.
2. Review
We assess your customer journey and review the available data.
3. Fixed Quote
You receive a clear list of recommended improvements with an agreed price.
4. Optimise
We implement the changes, then track results where data allows.
★★★★★
“Great communication and easy to work with. Highly recommend!” – Chris
Read our Google review ↗
Conversion Optimisation FAQs
What is conversion rate optimisation (CRO)?
Making changes to your website so more of the people who already visit go on to buy, book or enquire, instead of leaving.
How is this different from SEO?
SEO and paid ads bring visitors to your site. Conversion optimisation helps more of those visitors take action once they arrive. The two work best together.
How much does it cost?
From $800 + GST one-off. Online stores are typically $800–$3,500 and service websites $800–$2,500, depending on the work needed. You get a fixed quote after a free call.
Is there a lock-in contract?
No. It’s a one-off project. If you’d like ongoing support afterwards, our monthly packages are month-to-month.
Can you guarantee more sales?
No one can honestly guarantee results. We focus on fixing the issues most likely to be costing you customers, and we track the results where data allows.
Every Website Is Different
Book a free call and we’ll give you a fixed quote based on what your site actually needs.