Last updated: 10 October 2026. Written in plain language, structured around the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) as best practice, even though PiXedra Digital currently sits below the $3 million turnover threshold that makes the Act strictly mandatory.
1. Who This Policy Applies To
This Privacy Policy explains how PiXedra Digital (“we”, “us”, “our”) collects, uses, discloses and protects personal information belonging to visitors to our website, prospective clients, and clients.
2. What We Collect
- Contact details — name, email address, phone number, business name
- Enquiry information — details you provide when booking a consultation or submitting a contact form
- Website usage data — collected automatically via Google Analytics (pages visited, time on site, general location, device type) and, if you accept marketing cookies, the Meta Pixel
- Business information relevant to providing our services (e.g. website URL, marketing goals, competitor information you choose to share)
3. How We Collect It
- Directly from you — website enquiry forms, email, phone calls, or during a consultation
- Automatically — through cookies and analytics tools when you visit our website
- From third parties — only where you’ve given us permission (e.g. a referral introduction)
4. Why We Collect and Use It
- To respond to your enquiry and provide a quote or proposal
- To deliver our services if you become a client (SEO, digital strategy, social media marketing, paid advertising)
- To send you marketing communications, only with your consent, and always with an easy way to opt out
- To improve our website and services based on how visitors use them
5. Cookies and Analytics
Our website uses cookies and similar technologies. When you first visit, our cookie banner lets you accept all cookies, reject all non-essential cookies, or choose by category. You can change your choice at any time using the cookie settings on our website, or control cookies through your browser settings.
- Google Analytics helps us understand how visitors use our site (pages visited, time on site, general location and device type). It does not identify you personally.
- Meta Pixel (Meta Platforms, Inc.) helps us measure the effectiveness of our Facebook and Instagram advertising and show relevant ads to people who have visited our website. It only loads if you accept marketing (advertisement) cookies. Meta handles this information under its own privacy policy: facebook.com/privacy/policy.
- Live chat (tawk.to) stores the messages and any contact details you choose to share in a chat, so we can respond to you.
6. Disclosure to Third Parties
We only share personal information with the service providers we use to run our business and deliver your services, including:
- Xero (accounting, invoicing, payroll)
- Google (Analytics, Search Console, Ads, Business Profile)
- Meta (Facebook and Instagram advertising, Meta Pixel)
- tawk.to (website live chat)
- Sked Social (social media scheduling)
- Cluo (SEO and rank tracking)
We do not sell personal information to third parties, and we do not share it for any purpose beyond delivering our services, unless required by law.
7. Data Storage and Security
Personal information is stored securely using reputable cloud-based platforms with their own security measures. We take reasonable steps to protect information from misuse, loss, and unauthorised access.
8. Access and Correction
You can request access to the personal information we hold about you, or ask us to correct it, at any time by contacting us using the details below.
9. Marketing Communications
If you receive marketing emails from us, you can unsubscribe at any time using the link provided in the email, in line with the Spam Act 2003.
10. Complaints
If you have a concern about how we’ve handled your personal information, contact us first using the details below. If you’re not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
11. Changes to This Policy
We may update this policy from time to time. The “last updated” date at the top will reflect the most recent version.
12. Contact Us
Email: info@pixedradigital.com.au · PiXedra Digital, Melbourne, Victoria, Australia
